Without a doubt having a website or blog is the principal tool from where you can focus your digital marketing campaign or inbound marketing (digital strategy designed to attract users and convert them into clients through quality and non-intrusive content).

As you might have noticed, these platforms have not stopped growing and gaining popularity since they first came out. They have become a vital aspect of any business’ marketing strategy. These platforms are a very efficient way of sharing content. They also work very well with branding and customer service.

The ones like Google or Bing are tools designed to allow internet users to find contents related to what they’re searching for. Search Engine Optimisation can help your site be successfully positioned on the first page of a search engine, boasting the visits to your site without paying an extra dime.