Content is King Search Engine Optimization is the Kingdom
The main and most important thing to be considered when performing search engine optimization is the actual content of your website. The search engines will actually read through the content on your site and file it away for later. Then whenever someone makes a search for a term Google or other search engines will go through what they have, read and decide which site best compatible with what the searcher needs.
Your initial content helps the search engine spider figure out a theme of youe website or page. So, if the spider determines a certain page on your site mainly deals with “plant hire” it will keep that in mind. Then whenever someone searches for plant hire it will figure out which site is most relevant to that term to place as number one. There are more factors that go into it when determining which site to rank first, but the content is one of the big ones.
How Important is Search Engine Optimization?
Years ago you were able to build your website and once it was uploaded to your server there wasn’t a great deal required to get it to the front page of the search engines and consequently gain traffic i.e. visitors to your site.
However, today the number of websites trying to rank their website on page 1 of Google has become more and more competitive, resulting in more work being required to obtain that prized status of number one.
But having said that, there are a number of things that you can do to give your website a boost in the rankings and that entails getting the best benefits from your search engine optimization (SEO).
There are two different types of search engine optimization known as on page SEO and off page SEO, both requiring different approaches by basically doing a certain number of tweaks to your website pages to ensure that they meet the criteria for a good website as defined by Google and other search engines.
Getting a website to rank at the top of the search engines is a very powerful way to obtain customers and prospects for your business. If you think about it, it is perhaps the most targeted form of advertising available. That is because people are actively searching for a product, a solution to a problem, etc. If they find your website when they are looking for that then you may fulfill that need they have right then. And, if you pick the right keywords, you could be capturing them when they are in a buying mode and will be more likely to close a sale sooner rather than later.