Digital marketing (or online marketing) encompasses all those commercial and advertising actions and strategies on the internet. It has been happening since the 90’s as a way of transferring offline marketing techniques to the digital world. Parallel to the huge amount of development on digital technology, online marketing has been experiencing, very quickly, profound changes both in the technique and tools used and in the possibilities offered to the public.
What is Digital Marketing?
Introduction and Benefits of Digital Marketing
Extend your reach.
The ones like Google or Bing are tools designed to allow internet users to find contents related to what they’re searching for. Search Engine Optimisation can help your site be successfully positioned on the first page of a search engine, boasting the visits to your site without paying an extra dime.
Website or blog
Without a doubt having a website or blog is the principal tool from where you can focus your digital marketing campaign or inbound marketing (digital strategy designed to attract users and convert them into clients through quality and non-intrusive content). Having a site can be used alongside other digital actions to give bigger exposure to a campaign, such as social media. Once you have decided what you want, have in mind you will have to make other decisions, including your web design.
As you might have noticed, these platforms have not stopped growing and gaining popularity since they first came out. They have become a vital aspect of any business’ marketing strategy. These platforms are a very efficient way of sharing content. They also work very well with branding and customer service.
Advantages of Digital Marketing
Get more out of your campaigns.
Digital marketing is an essential marketing strategy for any brand, because of the great growing opportunity it represents and has become one of the best ways to reach new clients. Most potential clients are constantly connected to the internet from a computer, smartphone or tablet. This comes with a great deal of benefits, such as:
- Online marketing is accessible when it comes to money and budget, especially when compared to the more traditional aspects of marketing, like TV, radio or printed media.
- Better capacity for control, optimisation and correction of campaigns as you can consult results in real time and make the appropriate changes immediately.
- Allows you to have an exact measurement of the obtained results, benefits and return on your investment.