What is Search Engine Optimisation?

If you’re online every day, you probably have seen the term SEO before.  It has become an essential thing for every business, big or small, personal or corporate. But what is SEO? SEO means Search Engine Optimisation. It’s a series of optimisation techniques for websites, blogs and other sites looking to achieve good organic positioning, generating traffic and authority for a site or blog. Currently, SEO is an essential part in the development or modification and maintenance of campaigns on the internet and websites, either to improve dissemination or to make itself known, since a properly done SEO will facilitate the data from our page to the different search engines.

So SEO works something like this:

search engine optimisation

From time to time search engines change their regulations and you must be attentive to adapt and not lose your organic traffic, however there are three unchanging rules that will always help you obtain a good SEO:

  • Quality content.
  • Content must match the purpose of your site or blog.
  • Content must be updated regularly, at least once a month.
  • One of the biggest ambitions for businesses investing in search engine optimisation is reaching the first positions on the search engines, after all, who wouldn’t want free clicks and more visitors?
  • However, being online isn’t enough to guarantee that your site, blog or e-commerce gets placed on the first page of Google. It’s necessary to invest on a specific strategy to optimise the results and assure your business will reach a good position.
  • With companies adapting their strategies to the digital marketing era, the competition for the search engines’ positions is growing fast.

As you can see your content is the greatest ally. There are two important factors for positioning on Google: length and quality.

Since the launch of Google Panda, the algorithm seeks to identify low quality content to optimise results for the public. The higher the quality of your content, the higher are the possibilities of positioning on the search engine’s first page.

The length of the content also greatly influences positioning on Google. The average content length on the first positions is around 2,500 words. This is because Google looks for the most complete articles that clearly clarify readers’ doubts. But it isn’t a rule set on stone. Everything depends on how your visitor responds to the length of your contents, and more importantly, does it answer the question the reader had when visiting your site?

For a good digital marketing plan, SEO must be used alongside other communication strategies, social media, web positioning, paid advertising (online and offline), all have to complement and feed back so the online marketing plan actually works.

Now that you have an idea on what SEO is you might want to implement it yourself, but don’t worry much. Leave all the work to us.  We, at Vijto Media, are experienced and capable to help you reach the top positions on search engines.

Contact us today.

We look forward to having you as one of our clients.